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News and Events

Events

Tuesday, June 09, 2009

AMA Webcast on Driving Organic Growth through Key Account Expansion

Today, key accounts hold the potential to serve not only as a stabilizing force in turbulent times, but are possibly one of the better opportunities for organic growth. Join us as we explore the creative and innovative ways in which organizations are engaging with key accounts to gain permission to move up the value chain, enhance competitive differentiation and drive business growth. Co-presented by Linda G. Shea, ORC’s Global Managing Director of Customer Strategies, and Warren B. Frankel, SVP, Customer Strategies.

Tuesday, September 08, 2009

ORC Guideline/AMA Webcast: Reaching Small Business Buyers

Join us for an informative webcast on how to effectively target and market to the small business buyer. Our discussion will touch on the ways in which small businesses make purchasing decisions; creative, non-traditional approaches to segmentation; why time-honored approaches to small business marketing aren't enough, and how to design and implement an effective social media strategy to capture the small business buyer.

Sunday, September 20, 2009

ORC International 2009 Conference and Seminar Series

ORC International runs a comprehensive range of events throughout the year to share its expertise in research and exchange best practices with business and public sector audiences. From seminars and conferences to interactive benchmarking groups, our events offer a great opportunity for discussion and exchange of ideas. Learn more and sign up today.